“People in the Market Research Department ... are not expected to change reality but merely to find it if they can and suggest ingenious ways of disguising it ... converting whole truths into half truths and half truths into whole ones.”Joseph Heller (1923 – 99) U.S. novelist and satirist
Market Research Quotes - Joseph Heller
![Market Research Quotes - Joseph Heller]()
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October 04, 2007
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